Project Description

4-WAYS TECHNOLOGY COMPANIES CAN GET MORE FROM CRM

PART 1: OPTIMIZE YOUR DEMAND FUNNEL

Building shareholder value with CRM

Thanks to online research, social networking and digital marketing B2B technology buyers are already 60-70% through their decision-making process before they even engage with the sales team.

And with 3-5 influencers involved in purchasing decisions managing the sales and marketing pipeline has grown in complexity.

Bringing all of this data into a single place enables everyone involved to have a clear view of what prospects are up to. This is where forward thinking technology companies can take full advantage of the power that CRM provides – giving them end-to-end visibility across the entire demand funnel.

This short guide includes a useful check list to help assess if your business could Optimize it’s Demand Funnel with CRM.

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