Project Description


Building Shareholder Value with CRM

John Cheney, CEO of Workbooks, discusses how a well implemented CRM solution can help business leaders build shareholder value.

This webinar covers:

  • Spotting issues in your business, understanding them better and taking corrective actions
  • Identifying market opportunities and growth potential
  • Improving profitability by driving costs down
  • Defining the right levers to drive greater business success

This webinar is aimed at CEOs, Managing Directors and top management. What is covered has been drawn from hundreds of CRM implementations.

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