Project Description

USING CRM TO CREATE SUCCESSFUL EVENTS

As the publishing model has evolved in the digital age, the businesses that are thriving are the ones who have successfully adapted to the new norm.

Events are a natural fit for publishers. They’re a way to create a physical manifestation of their readership – consumers and business audiences enjoy attending an exhibition, or a seminar. And for many publishers, events create a stable revenue stream.

They also open opportunities with other advertisers who might not advertise in a publication but might sponsor an event. So it’s important for publishers to get events right. And CRM is instrumental in helping them do that.

Here at Workbooks we feel there are three distinct pillars underpinning event success, find out what they are in this Whitepaper.

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