WHITEPAPERS
CRM for IT: Embrace customer experience
For businesses in the technology sector Customer Experience (CX) has become [...]
CRM for IT Sector: Streamline Your Orders
To be successful technology companies need to drive revenue by onboarding [...]
6 Steps to Switching CRM
CRM has become the predominant tool for any sales-led organization - if you’re a company with[...]
The State of the US CRM Market 2019 – Industry Report
We recently surveyed mid-sized firms in the US about their use of CRM pla [...]
How IT companies can optimize the demand funnel with CRM
Thanks to online research, social networking and digital marketing [...]
G2 CRM report – Summer 2019
With so many CRM vendors to choose from, it is hard to find an independent and trustworthy comparison that you can [...]
How to Build Successful Advertising Sales
Advertising is still the single biggest driver of revenue for publishers [...]
CRM for IT
As an Information Technology Provider, you might have a CRM solution in place already, but is it good enough? [...]
How do you improve audience management?
CRM will help put publishing and media companies back on the front foot with audience management.[...]
Sales & Marketing 101 – Finding new clients
Our Step by step guide to finding new clients specifically written for accounting practices.
Sales & Marketing 101 – Better client management
Our exclusive Sales & Marketing 101 guide for client management, up-sell and cross-sell written for accounting practices...
Building shareholder value with CRM
Increasing revenue and improving profitability are pivotal for business growth. In order to achieve this you need [...]
CRM to Grow your Business – A Guide for Management
At the heart of virtually all businesses lies a desire for growth. More and more business leaders are understanding [...]
CRM for Manufacturing
Manufacturing is undergoing a transformation that some refer to as fourth industrial revolution (or 4IR). Manufacturing [...]
CRM for Customer Service
CRM has long been recognised as an important tool for customer service, but in today’s world where a growing number [...]
GDPR 5 Steps Checklist
The General Data Protection Regulation (GDPR) is a new legal framework that comes into force on May 25th 2018 and [...]
The State of the CRM Market 2018 – Industry Report
We conducted a survey aimed at reviewing the adoption of CRM technology within UK SMEs (£5M to 250M revenue). We've [...]
CRM for Media & Publishing
The Media & Publishing industry is in a state of transformation, with new players continuously entering the market, [...]
Why Integrating CRM and ERP can Benefit your Business
A growing number of manufacturing firms are turning to technology to help increase revenue by selling more effectively [...]
CRM Readiness Checklist
Implementing a CRM solution requires a considerable investment, however, a successful implementation can deliver [...]
The Value of Combining CRM and Marketing Automation
In a time when marketers are under unprecedented pressure to produce commercial results, a growing number of [...]
CRM for Marketing
Deliver the right propositions to the right people at the right time and in the right way using CRM capabilities [...]
Aligning Sales and Marketing for Business Success
Sales and marketing should, in theory, be perfectly aligned. Yet in reality there is often a significant misalignment [...]
Generate More Leads & Increase Your Website ROI
Only a small percentage of your website traffic will make the effort to contact you. What about all the other visitors? [...]
Building a Business Case for CRM
Are you working on a CRM initiative and want to convince your management team to invest into it? Can you see the benefits...