Whitepapers

CRM software is integral to the day-to-day running of most organisations, but for many, CRM has failed to deliver. In a recent survey of UK SMEs, half of respondents had already switched CRM at least once1.  According to the...

We surveyed 200 SMEs, 145 in the UK and 5 in the US. Around a quarter of respondents were in marketing roles, a quarter in sales, with the others split across the C-suite, customer service, finance and so on. In terms...

The internet has changed some industries more than most and the publishing and media industry is a prime example.It’s mainly down to the fact that traditional advertising revenue streams have been affected by the increase in...

In November 2021, we carried out our third annual survey of SMEs on the state of the CRM software market. 200 respondents across the UK and US gave us their views on their challenges.   The findings in this report are drawn from...

The manufacturing sector in the UK faces a host of challenges, ranging from the COVID-19 crisis and resulting economic downturn, to the emergence of overseas low-cost competitors. These ever-changing market demands are driving...

In an increasingly competitive world, manufacturing companies are continually looking for ways to get ahead and remain profitable. And a growing number are turning to technology in the search for greater revenue through more...

As the publishing model has evolved in the digital age, the businesses that are thriving are the ones who have successfully adapted to the new norm. Events are a natural fit for publishers. They’re a way to create a physical...

Our white paper, There’s No Secret to CRM Success, gives you an in-depth look at more than 15 organisations that have achieved successful outcomes from Workbooks CRM. The case studies highlight successful outcomes in four...

Successfully implementing a CRM solution can deliver great value to your business. There are important questions you should address as an organization in order to fully understand your journey towards adopting CRM. The CRM...

Developing a subscription model that works is tough. In 2017, just 3% of people in the UK paid for an ongoing news subscription (Reuters Institute Digital News Report), which is not surprising given the sheer volume of free...

The Media & Publishing industry is in a state of transformation, with new players continuously entering the market, leaving consumers spoiled for choice. The keys to driving revenue and sales whether organisations rely on...

Our Users Have Spoken! We’re delighted to announce that Workbooks has again been named as a Leader in G2’s Summer 2021 Grid® Report for CRM. G2 is the world’s leading B2B software and services review site – like...