Prove marketing’s value throughout the entire funnel, and demonstrate how your efforts contribute to revenue with Workbooks, from generating qualified leads to accelerating cycle times and increasing win rates:
- Get real-time, accurate information on all key metrics from campaign ROI to lead volumes by source and lead conversion
- Be conversant with and articulate around the numbers and KPIs that represent your organisation’s success
- Understand the return on investment of each specific campaign or activity
- Identify your most profitable campaigns and initiatives by using reports to track lead conversion
- Distribute workload effectively to relieve pressure by tracking your team’s outstanding activities
- Focus more of your activity on the channels producing most of your leads using key metrics
- Know who to promote and offer a pay increase and who to work with more closely to improve their outcomes by tracking your team’s performance
- Make informed decisions about how to prioritise resource with vital information at-a-glance with dashboards and reports
Top 20 CRM 2020
High Performer Summer 2022