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CRM for Media and Publishing Whitepaper image

CRM for Media and Publishing Whitepaper

The Media & Publishing industry is in a state of transformation, with new players continuously entering the market, leaving consumers spoiled for choice.

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CRM For Audience Management Whitepaper  image

CRM For Audience Management Whitepaper

The publishing and media industry is a prime example of a sector which is being transformed by digital media.

Learn how to survive and thrive in this new world with our three-step guide.

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CRM for Subscription Management Whitepaper image

CRM for Subscription Management Whitepaper

Developing a subscription model that works is tough. In 2017, just 3% of people in the UK paid for an ongoing news subscription (Reuters Institute Digital News Report), which is not surprising given the sheer volume of free content consumers can choose online. Learn how to revolutionise your subscription business.

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CRM For Events Management Whitepaper image

CRM For Events Management Whitepaper

As the publishing model has evolved in the digital age, the businesses that are thriving are the ones who have successfully adapted to the new norm.

Here at Workbooks we feel there are three distinct pillars underpinning event success, find out what they are in this Whitepaper.

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Media Houses and Publishers - How to Build Successful Advertising Sales Whitepaper image

Media Houses and Publishers - How to Build Successful Advertising Sales Whitepaper

The internet has changed some industries more than most and the publishing and media industry is a prime example.It’s mainly down to the fact that traditional advertising revenue streams have been affected by the increase in competition from the growth of online media outlets and the subsequent volume of content targeted at audiences.

As a result, it has been more challenging for publishing and media companies to prove the value of their advertising propositions. Publishers have had to change with the times to create brand loyalty from their audiences through targeted, quality content and develop multi-channel advertising models for their clients.

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CRM For Media & Publishing Overview

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