Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to Bridging the Gap, a new study by Champion Communications and Pure Potential (Ascent Learning) in partnership with techUK.
- Sales and marketing departments continue to work in silos
- Only 41% of marketing collateral is deemed useful in conversations with prospects
- 93% say better alignment would increase their ability to attract clients
- Nine out of ten (89%) believe deals would happen faster and take less effort