Project Description

BRIDGING THE GAP BETWEEN SALES AND MARKETING

Building shareholder value with CRM

Technology businesses in the UK are losing out on potential revenue because there is a disconnect between their sales and marketing efforts according to Bridging the Gap, a new study by Champion Communications and Pure Potential (Ascent Learning) in partnership with techUK.

  • Sales and marketing departments continue to work in silos
  •  Only 41% of marketing collateral is deemed useful in conversations with prospects
  •  93% say better alignment would increase their ability to attract clients
  •  Nine out of ten (89%) believe deals would happen faster and take less effort
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