Project Description

WEBINAR: MAKING THE MOST OF PREFERENCE CENTRES

In this webinar, Daryl Greaves, Senior Marketing Automation Consultant, will demonstrate how to implement preference centres easily within Gatormail and Workbooks.
He will cover:

  • Components of a preference centre
  • Using checkboxes vs dropdowns
  • Configuring Workbooks for preference centres
  • Creating the preference centre in Gator
  • Tying it all together with an unsubscribe process
  • Enabling the preference centre in your Gator campaigns
  • Viewing results & targeting based on preferences

Watch today for this invaluable session and ensure you maintain a healthy, engaged subscriber list.

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