Project Description

MEDIA HOUSES & PUBLISHERS: HOW CRM CAN REVOLUTIONISE YOUR SUBSCRIPTION BUSINESS

Building shareholder value with CRM

Developing a subscription model that works is tough. In 2017, just 3% of people in the UK paid for an ongoing news subscription (Reuters Institute Digital News Report), which is not surprising given the sheer volume of free content consumers can choose online.

But subscriptions are important. Recurring revenue from subscriptions can be a big contributory factor towards growing a media business, so developing a successful subscription business and subscriber retention should be a key focus for

Learn how to revolutionise your subscription business.

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