In this webinar we review the impact that bad data is having on the performance of your business such as negative customer experience, poor targeting and personalisation, ineffective sales cycle, wrong decision making and more.
Using real world examples, we discuss how you go about fixing the quality of that data. Topics covered include:
- How to build and use a 360° view of your data to transform your sales and marketing
- How to implement effective tools & processes to continually improve data
- A roadmap of how to achieve better data quality
Watch now to find out how bad data is affecting your business and get practical tips from two recognised industry leaders on the methodologies you need to address the issue and stay ahead of the competition.