To be a successful marketer, you need to be fluent in the numbers and KPI’s that are representative of your organisation’s success.
In this webinar Workbooks CMO, Christelle Fraysse explains:
  • What are the critical measures of Marketing that your CEO really cares about
  • How to calculate and track those KPI’s effectively
  • How to prove the real value of your marketing efforts and make better decisions.

Watch Now