BYOD is opening corporate data to personal devices – what are the benefits and pitfalls of this strategy?

Bring Your Own Device – the state of play

Bring Your Own Device (BYOD) is a concept that has been gaining popularity in recent years, thanks to the prevalence of smartphones and tablets.

  • 74% of companies already allow some form of BYOD usage (Enterasys survey).
  • IT groups typically underestimate by 50% the proportion of employees using their own devices for company business (IDC 2011).

But what could it mean for your business and CRM system?

Stop: How Does the Bring Your Own Device Trend Affect Your CRM System?

Pros – Yes! Bring your Own Device

  • Those who use mobile devices for both work and personal matters put in 240 more hours a year than those who do not(Roger Bjork, director of marketing for Dell Enterprise Mobility Solutions).
  • Mobile devices facilitate any time, any place access to your CRM system.
  • Staff can be productive wherever, whenever.
  • Reduced company outlay for mobile devices.
  • Increased business resilience – your business can operate even if your office is closed.
  • Data in your CRM system can be updated immediately, ensuring it is up-to-the-minute accurate.

Cons – No! Don’t Bring Your Own Device

What you need to know

  • In 2011, 53% of businesses had seen productivity improvements of more than 10% thanks to the use of personal devices at work.
  • A further 16% of businesses reported increases of more than 30%(Cisco Systems, The Expanding Role of Mobility in the Workplace).
  • If your business is not already in the 74% of those implementing BYOD, you could already be at significant competitive disadvantage.

Final thoughts

  • Throwing your CRM system open to BYOD is a significant cultural departure from traditional IT security concepts.
  • But the potential increases in employee productivity and revenue could make it a serious game-changer for your business.