Stop: How Does the Bring Your Own Device Trend Affect Your CRM System?

BYOD is opening corporate data to personal devices – what are the benefits and pitfalls of this strategy?

Bring Your Own Device – the state of play

Bring Your Own Device (BYOD) is a concept that has been gaining popularity in recent years, thanks to the prevalence of smartphones and tablets.

• 74% of companies already allow some form of BYOD usage (Enterasys survey).
• IT groups typically underestimate by 50% the proportion of employees using their own devices for company business (IDC 2011).

But what could it mean for your business and CRM system?

Pros – Yes! Bring your Own Device

• Those who use mobile devices for both work and personal matters put in 240 more hours a year than those who do not

  (Roger Bjork, director of marketing for Dell Enterprise Mobility Solutions).

• Mobile devices facilitate any time, any place access to your CRM system.
• Staff can be productive wherever, whenever.
• Reduced company outlay for mobile devices.
• Increased business resilience – your business can operate even if your office is closed.
• Data in your CRM system can be updated immediately, ensuring it is up-to-the-minute accurate.

Cons – No! Don’t Bring Your Own Device

• Technical support costs may increase as staff use a wide range of mobile devices.
• 3 in 10 choose not to use secure PIN locks on their smartphones

  (Motorola Mobility Survey).

• 50% of companies that apply BYOD assume responsibility for the costs of this policy

  (http://comaround.wordpress.com/2012/11/06/byod-bring-your-own-device-an-introduction/).

• 55% of staff admit they have sent work email or documents to their personal email accounts on their phones

  (Motorola Mobility Survey).

What you need to know

• In 2011, 53% of businesses had seen productivity improvements of more than 10% thanks to the use of personal devices at work.
• A further 16% of businesses reported increases of more than 30%

  (Cisco Systems, The Expanding Role of Mobility in the Workplace).

• If your business is not already in the 74% of those implementing BYOD, you could already be at significant competitive disadvantage.

Final thoughts

• Throwing your CRM system open to BYOD is a significant cultural departure from traditional IT security concepts.
• But the potential increases in employee productivity and revenue could make it a serious game-changer for your business.

   

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