Run marketing campaigns, generate more quality leads, execute your marketing strategy and measure ROI.

  • Maximize your lead generation

  • Manage all your campaigns and related activities in one place
  • Manage your data, segment and target accurately
  • Know the ROI of marketing activities so you can focus your budget on what really works
  • Align to sales and drive timely follow-up

CRM MARKETING FEATURES

WANT MORE MARKETING FUNCTIONALITY?

CRM provides significant competitive advantages to marketers, but you can take it one step further. In addition to CRM, Workbooks offer Marketing Automation capabilities, fully integrated with the core CRM platform, to help increase efficiency and impact, drive greater productivity and provide even greater insight.

  • An advanced email marketing tool to easily and efficiently target your audience with highly relevant and personalized email messages.
  • A web analytics tool to identify anonymous website visitors.