There are many benefits to events, but, as anyone who has ever organized one knows, they are time consuming. Conceiving the idea, finding the venue, organizing catering, booking AV equipment and all the other practicalities, creating promotional materials, lining up speakers, planning the agenda, building invite lists, writing and issuing invitations, managing bookings, tracking attendance on the day, ensuring everything runs smoothly, and then delivering a professional and effective follow-up. Events are hard work.
CRM from Workbooks makes them easier. Marketers can plan, organize and promote live events, webinars or training courses from within Workbooks CRM. Events can easily be published on your website. You can schedule communication to contacts. Delegates can self-register and, if appropriate, pay on the platform. Workbooks is automatically updated with attendance details, and it can then be set up to issue reminder emails, information on directions, timings, speakers, accommodation, and so on.