Marketing has never been more numbers-driven. To be a successful marketer, you need to be fluent in and articulate around the numbers and KPIs that represent your organisation’s success. Marketers need to have up-to-date accurate knowledge. They need to understand the return on investment of each specific campaign they have run. They need to know how many leads arrive from each source, how many leads they convert into customers. They need to know who in their team is doing what and what results they’re producing.
Use Reports to track lead conversion and identify your most profitable campaigns / initiatives.
Use key metrics to influence your marketing behaviour.
Track your team’s outstanding activities to ensure workload is distributed effectively.