At any given time some parts of the sales process will be working better than others. There will be high performing salespeople and those who are struggling to hit targets. There will be segments of the market that are filing order after order and others that haven’t bought anything for months. There will be products flying out of the warehouse and others gathering dust. There will be campaigns generating phenomenal response and others falling flat.
Easily answer questions like:
How much have we sold this month?
Which salespeople are hitting (or missing) their targets?
How much pipeline do we have by stage, rep and product?
What are our conversation rates?
What is our average sales cycle?
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If you can identify the people, market segments, products, and campaigns that are working and focus resources on them you will deliver greater results. And if you can identify the ones working less well you can investigate them and either adjust them so they improve or drop them. Put simply, intelligence around sales performance metrics allows you to take action to do more of what works.
That’s what CRM from Workbooks delivers. You can generate reports and dashboards that give you insight into your sales pipeline and performance. By understanding your sales performance you can improve execution, increase conversion rates and grow your revenues.
You can easily find out how many of a certain product you’ve sold that month. You can quickly see which salespeople are hitting and missing their targets. You can find out how long your sales cycle takes on average, or in specific situations. You can get instant, real-time visibility on the sales pipeline – how much potential revenue is in there, which products might you need to manufacture and which salesperson is managing the relationship.
It’s this sort of intelligence that delivers control over a business, and drives increased revenue and profits.