Project Description

CRM AND MARKETING AUTOMATION WHERE ‘1 + 1=3’ COMES TO LIFE

CRM and Marketing Automation

Christelle Fraysse, Chief Marketing Officer and Claire Hordle, CRM Consultant at Workbooks showcase the power of combining CRM and Marketing Automation.

This webinar covers how to:

  • Segment your audience and target them with personalised messages
  • Manage all campaigns and related activities effectively
  • Track campaign performance, response rates and engagement points
  • Align with sales and drive timely and relevant follow-up
  • Reduce the administrative burden with automation
  • Analyse the ROI of marketing activities so you can focus on what works
  • Gain insights to drive better decision making

Watch today to find out how to leverage the power combo ‘CRM and Marketing Automation’ and demonstrate your marketing ROI.

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