Project Description

GOOD SALON GUIDE GENERATES NEW BUSINESS AND IMPROVES CUSTOMER RETENTION

Good Salon Guide, the only independent guide to standards in the hairdressing and beauty industries, has implemented Workbooks CRM to create a single source of all customer and prospect information.

Improved reporting has enabled the company to evolve its sales model from customer number to customer value; while new customer segmentation and integration with both its website and MailChimp is supporting a far more effective marketing and sales model.

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