HOW TO BUILD & EXECUTE AN ABM STRATEGY THAT WORKS
Are you thinking of implementing Account Based Marketing (ABM) but aren’t sure where to start? Want to make sure both your sales and marketing teams are on-board and working together?
This webinar will help you to get started, by answering some key questions:
• Which kind of ABM approach is right for your business
• Where to start your plan and what are the primary considerations for building an ABM list
• Which technologies can help with execution • The role of sales and marketing teams
• How to track and effectively report on campaign activities and ROI
Watch now and get insights that will help you to move beyond the theory and deliver results for your business.
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