Project Description

TOP 5 MARKETING KPI’S AND HOW TO TRACK THEM

crm and marketing automation
To be a successful marketer, you need to be fluent in the numbers and KPI’s that are representative of your organisation’s success.
In this webinar Workbooks CMO, Christelle Fraysse will talk about:
  • What are the critical measures of Marketing your CEO really cares about
  • How to calculate and track those KPI’s effectively
  • How to prove the real value of your marketing efforts and make better decisions.
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SPEAKERS

Christelle Fraysse
Christelle FraysseChief Marketing Officer
Christelle Fraysse is responsible for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. A seasoned marketing leader with 20 years of global business experience, Christelle […]
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