Good Salon Guide Wins New Business And Improves Customer Retention

Good Salon Guide, is the independent guide to standards in the hairdressing and beauty industry.  Having a remote sales team managing salon data individually and a standalone access database at Head Office had become inefficient and the business had little visibility or control.

Good Salon Guide chose Workbooks as a way to consolidate all customer and prospect information which could easily be updated by field sales.  Having achieved this they have seen multiple benefits across the business, including a more efficient marketing and sales model.