Good Salon Guide Wins New Business And Improves Customer Retention
Good Salon Guide, is the independent guide to standards in the hairdressing and beauty industry. Having a remote sales team managing salon data individually and a standalone access database at Head Office had become inefficient and the business had little visibility or control.
Good Salon Guide chose Workbooks as a way to consolidate all customer and prospect information which could easily be updated by field sales. Having achieved this they have seen multiple benefits across the business, including a more efficient marketing and sales model.
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