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BPL Plasma increases donor return with Workbooks CRM
“The chain we operate in is important to people, and we’re right at the front end of it,” explains Scott Hoose, Senior Manager of Business Analytics at BPL Plasma. “It’s essential that we’re able to collect plasma to supply to laboratories to create life-saving pharmaceuticals around the world.”
BPL Plasma’s business model is unusual in that the donors are both the suppliers and the customers, who are provided with financial compensation for donating. However, regular donors, who can donate twice within a seven-day period, can often end up not returning.