Datalex is a leading provider of travel distribution and merchandising software solutions for global travel retailers. Established in 1985, Datalex now has 160 employees and provides software to some of the leading travel suppliers in the world, including Delta Air Lines, United Airlines, Philippine Airlines, STA Travel, WestJet, Frontier Airlines, Aer Lingus, Air China and South African Airways.
Initially the business was easily managed using Microsoft Office. However, as the business grew it became clear that it needed a different way of managing a growing database of customers, prospects and other industry contacts.
The existing systems had become cumbersome, and reporting on data that was interrelated, but managed in separate applications was impossible. In addition, the Datalex marketing team had no effective way to manage, execute and monitor campaigns.
Read how Workbooks has helped Datalex to streamline it’s approach to data management, and provide the marketing team with the tools they need to segment their data, create distribution lists, and measure ROI.