CRM STATE OF THE MARKET – SURVEY FINDINGS
We conducted a survey aimed at reviewing the adoption of CRM technology within UK SMEs. We’ve now analysed all the replies and would like to share the findings with you.
This webinar will cover:
- Adoption level of CRM technology
- Reasons for implementing CRM and selection process
- Challenges and obstacles when starting a CRM journey;
- How SMEs are creating CRM strategies, selecting platforms, features and integrations;
- Success factors of CRM implementation;
- Measuring ROI of CRM initiative
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