Project Description


Transform Anonymous Website Traffic into Leads

On average 3% of website visitors get in touch – 97% just look around and leave. Who are those 97%? What are they interested in? Have you had previous engagements with them? Are they already in your pipeline?

John Cheney, Workbooks CEO, discusses how, using a combination of CRM and web analytics, you can turn anonymous website traffic into leads and dramatically transform your sales engagement:

  • Easily identify new leads and prioritise the hottest ones, in real-time
  • See who from your pipeline is actively engaged and what pages/content they are viewing
  • Tailor your sales approach based on website visitors’ buying signals

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