Within CRM, Oracle offers four different brands, which can create confusion for organisations looking for the right system to meet their needs.
The three most common reasons for switching are:
- Customer Satisfaction – Users are more likely to recommend Workbooks than Oracle
- Co-Funded Implementation – Workbooks lowers the cost of implementation with co-funded implementation services
- Vendor Relationship – In the mid-market Oracle works through partners, while our clients prefer to deal directly with us