Workbooks wins PPA Tech Partner of the Year… but there’s a bigger story

What do you expect at an awards ceremony? 

Great outfits? Yes. 

Champagne? Naturally. 

Russell Kane roasting an entire room full of publishing executives? Very much so. 

A carousel and bumper cars? Less obvious. 

Yet there we were at the PPA Awards, watching impeccably dressed professionals abandon all dignity and get behind the wheel of a bumper car. 

Somewhere between the laughter, the champagne and the questionable driving, something awesome happened. 

Workbooks was named PPA Tech Partner of the Year. 

Judges commended Workbooks’ strong client relationships, excellent retention rates and compelling testimonials, demonstrating a customer-focused approach that delivers meaningful results. 

Once we’d had a champagne (or two) and finished celebrating, we realised something. 

Publishing doesn’t need another software vendor. 

And that’s exactly why we won.

Ok, I know what you’re thinking. Workbooks is a software vendor. But the reality is… 

Publishing teams aren’t struggling because they don’t have enough technology. 

The real challenge is streamlining the software you’re using and using it to boost the goldmine of data you already have with software like Workbooks. 

• Grow subscriptions. 

• Increase event revenue. 

• Strengthen advertiser relationships. 

• Improve retention. 

• Create better customer experiences. 

The PPA created the category to celebrate organisations that combine technical innovation with excellent customer service. In other words, technology alone isn’t enough. 

The biggest value is in the partnership.  

Driving success for publishers by listening to their needs and customising the CRM to help them thrive.  

The real goldmine is already there 

One thing we’ve consistently seen across the publishing industry is – you’re all already sitting on a goldmine. 

• Your data. 

• Subscriber data. 

• Audience data. 

• Advertiser data. 

• Event attendee data. 

• Customer relationship data. 

We help you connect that data, understand it, and use it to drive subscriptions, engage advertisers, and grow as a publisher. 

Great technology alongside a smooth, well-planned implementation, and a workshop to help you get the best results from your CRM, was the winning combo behind the award. 

Why we’re proud 

Winning PPA Tech Partner of the Year was the highlight of the evening and we’re incredibly proud. 

Publishing is full of smart, ambitious people doing exciting things and we’re proud to join them and create better experiences for our publishing customers too. 

So, thank you to the PPA, the judges and every customer who’s trusted us to support their journey. 

Now, if anyone has photos from the carousel, we’d appreciate those being kept strictly confidential. 

Want to know more about Workbooks offering to publishers? Check out our publishing hub.