How to Select a CRM Solution A CRM analyst weighs in on the questions companies should ask before choosing a CRM solution. Posted on : Jan 19, 2022
Customer Service KPIs to Boost Your Business Success A guide to understanding your customers through data. Posted on : Jan 12, 2022
A Day in the Life of a Business Development Representative Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No Posted on : Jan 5, 2022
The 2021 Email Marketing Strategy You Didn’t Know You Needed Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1 Posted on : Jan 4, 2022
Why CRM (still) fails CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates are still too low. For every Posted on : Nov 30, 2021
A Day in the Life of a Customer Service Rep Customer service is often seen as the beating heart of any business. They’re on the frontlines of a company, acting as the face, eyes, and hands that interact directly with the people that keep the Posted on : Nov 10, 2021
Leveraging a Mapping Tool for Success According to recent reports, CRM software industry revenue is expected to more than double by 2025 and it’s easy to understand why. At the heart of every growing business lies CRM. However, it’s not just Posted on : Nov 3, 2021
The Ten Commandments for Divine Data Quality With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data is not an easy job and with many traps designed to trip you up, the Posted on : Oct 27, 2021
Drowning in Data But Dying of Thirst As we progress through 2021, the supply of data is only becoming greater and greater. It has never been easier for businesses to harvest valuable data. Data on its own is however of limited use Posted on : Oct 20, 2021
How to make your advertising sales team more effective And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many Posted on : Oct 13, 2021
Reasons Why You Shouldn’t Choose Salesforce With a 20% share of the overall CRM market, Salesforce is the Amazon of customer relationship management platforms. The platform’s reputation is significant, and its popularity is growing by the year—so, if you’re looking to Posted on : Oct 6, 2021
Fuel Growth With A B2B Content Marketing Strategy Powered By Audience Research A strong, lasting relationship is never one-sided. Therefore, you can’t use your marketing to only sell your products or services. You won’t find loyal customers this way… Posted on : Sep 29, 2021
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