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The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build greater agility into the business remains top of the...

How to use CRM for more effective account management  Customer relationship management and client account management aren’t one and the same - but if you created a Venn diagram of their goals and strategies, you’d see...

When it comes to customer relationship management (CRM) reports, things can go one of two ways. Either, it can: Drive results Drive you up the wall When done right, your CRM reports should reflect your key performance...

Opening the door to Customer Support - Part 1 In Customer Support we are all about resolving customer’s issues in as efficient and effective way as possible. With that in mind, over the coming months we thought we would let you...

Given the turbulent few years caused by COVID, the speed at which the economic outlook continues to change in 2022 has surprised many businesses. At the start of the year, the main challenge for companies was how to manage growth...

Now more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater...

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...

If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could.   It’s likely that even if you liked the “keen dater”...

In our hyper-connected digital age, we are all drowning in data.  Having said that, how amazing is it that we can all access a wealth of insights at the swipe of a screen or the click of a button?.   While...

   It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success.   Armed with a...

Every aspect of your B2B content marketing strategy should centre around building a relationship with your customer. This has never been more true.  While many of us are isolated, we yearn to connect with others again....

 The CRM market is downright daunting. CRM now represents the biggest software sector in the world, with projected revenues to reach nearly $104 billion by 2025. So if you’re struggling to gain traction with your CRM...