How to make your advertising sales team more effective Type: #Blog#Media & Publishing#Newsroom#Sales And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially,...
What Are the Benefits of CRM for Media & Publishing? Type: #Blog#Media & Publishing#Newsroom The Media & Publishing industry is in a state of transformation, and with new players continuously entering the market, consumers are spoilt for choice. The keys to driving subscriptions, content engagement,...
