Blog Categories Archives

Fuel Growth With A B2B Content Marketing Strategy Powered By Audience Research

A strong, lasting relationship is never one-sided. Therefore, you can’t use your marketing to only sell your products or services. You won’t find loyal customers this way…

Posted on : Aug 3, 2021

How the top 15% deliver an exceptional customer experience

Improving the customer experience is high on the priority list of many organisations. They spend a great deal of time and money searching for new ways to deliver a better experience than their rivals…

Posted on : Feb 8, 2019

6 Ways CRM can Improve your Marketing

When most people think of CRM they think of sales, and it’s true that sales is the function that tends to lead on most CRM implementations…

Posted on : Feb 1, 2019

In search of control – the business owner’s quest

As a business owner there’s nothing quite like the feeling of being in control. It’s that calmness and focus you get when you know exactly what’s going on…

Posted on : Jan 4, 2019

Customer in the spotlight: French Duncan

In this ‘Customer in the spotlight’, we discover how CRM helps chartered accountancy firm French Duncan to save valuable admin time and positions the business strongly for future success…

Posted on : Dec 11, 2018

Gaining a competitive edge through customer experience

As markets mature and competition intensifies, products and services converge, and companies become increasingly hard to differentiate…

Posted on : Dec 3, 2018

Align your organization and prioritize to succeed

Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality…

Posted on : Nov 26, 2018

Align your organisation and prioritise to succeed

Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality…

Posted on : Nov 26, 2018

Being in control of your business

For most CEOs control is a key issue. They know where they want to take their organisation – most have a 12-18 month strategic development plan…

Posted on : Nov 13, 2018

CRM to drive revenue growth

Revenue is the lifeblood of every organisation and so it is a key metric for all senior executives. CRM helps drive revenue growth…

Posted on : Nov 13, 2018

CRM troubleshooter: How to tackle CRM’s most common obstacles

From improving adoption, to keeping compliant with GDPR, we solve the biggest CRM challenges. As part of My Customer’s ongoing series where IT leaders tackle the challenges most commonly reported by adopters of their category

Posted on : Nov 10, 2018

How to be agile and drive efficiency

The most successful businesses are agile, they are efficient, and they seamlessly synchronise the vital functions of marketing, sales and customer service, presenting a unified and coordinated front to customers. The only sustainable way to

Posted on : Nov 9, 2018

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