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Now more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater...

Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No pressure,...

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...

Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1 spent. Most businesses eagerly rush...

If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could.   It’s likely that even if you liked the “keen dater”...

 The CRM market is downright daunting. CRM now represents the biggest software sector in the world, with projected revenues to reach nearly $104 billion by 2025. So if you’re struggling to gain traction with your CRM...

   It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success.  Source  ...

In our hyper-connected digital age, we are all drowning in data.  Having said that, how amazing is it that we can all access a wealth of insights at the swipe of a screen or the click of a button?.   While...

Every aspect of your B2B content marketing strategy should centre around building a relationship with your customer. This has never been more true.  While many of us are isolated, we yearn to connect with others again....

CRM can transform any modern business by offering a wealth of powerful features, functions, and insight. But to reap any real long-term rewards from your CRM solution, getting your implementation right is essential. ...

Today customer service is more important than ever. If you’re able to understand your customers on a deeper level while meeting their needs both swiftly and effectively, you will gain a significant advantage over the...

CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates are still too low. For every business achieving...