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As customer expectations continue to rise, businesses can’t afford to take an all-purpose approach towards communication. Customers expect a good experience, and the only way to deliver that is by making the most of your...

These days, simply getting noticed is a challenge. The media landscape is a crowded, competitive space where everyone\'s vying for a piece of the pie. The most valuable and increasingly scarce resource isn\'t content, it\'s...

If you’ve been weighing up CRM’s, you’ve probably come across two broad categories: enterprise CRM and SME CRM. The truth is, while enterprise CRMs might talk the talk, they often come with a surprising number of hidden...

Optimizing your sales strategy hinges on being able to visualize, organize, and act on all your vital customer, sales, or territory data directly within your CRM system. That\'s precisely what CRM mapping offers – it’s a...

Legal practices are rapidly embracing the efficiency and accessibility of cloud-based technology. Cloud-based legal practice CRMs (Customer Relationship Management systems) for legal firms are transforming how practices can manage...

Your CRM system is only as good as the data within it. Inaccurate or incomplete information can lead to missed opportunities, wasted marketing spending, and frustrated customers. It’s estimated that organisations spend between...

Nobody likes dealing with order processing. But the truth is, smooth, efficient customer order management is crucial for happy customers and a thriving business. Every sale, interaction and touchpoint with your customer is...

The legal landscape is evolving. Are you keeping pace? Law firms are facing increasing pressure to deliver exceptional client experiences while maintaining operational efficiency. Gone are the days of relying solely on...

In modern business, every decision counts and every connection matters. Email marketing isn’t just another digital tactic — it’s the bedrock of effective and, crucially, cost-efficient digital marketing. It’s a direct line...

HubSpot - it’s one of the big CRM names out there but does it live up to the hype? We’ve delved into the differences between HubSpot and other CRM providers like Workbooks. And we’re revealing the key reasons people are...

Last year we were rated by TechRadar as the number 2 for CRM software and we talked about the similarities we found in reference to the famous Avis campaign. This year we’re thrilled to share that we’ve secured our number 2...

Ever feel like you’re drowning in data? With 2 quintillion bytes of data generated daily across industries, it\'s easy to get overwhelmed. That’s why data quality is so crucial for effective data management. Organizations...