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The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build greater agility into the business remains top of the...

How to use CRM for more effective account management  Customer relationship management and client account management aren’t one and the same - but if you created a Venn diagram of their goals and strategies, you’d see...

When it comes to customer relationship management (CRM) reports, things can go one of two ways. Either, it can: Drive results Drive you up the wall When done right, your CRM reports should reflect your key performance...

Opening the door to Customer Support - Part 1 In Customer Support we are all about resolving customer’s issues in as efficient and effective way as possible. With that in mind, over the coming months we thought we would let you...

In this guest article, John Cheney, CEO of Workbooks, discusses whether your business has taken digital transformation too far through the analysis of the loss of perspective, cost, and customer understanding. In a time of...

Since 2005, its leading technology platform has been used to relieve the pressure on busy radiology teams by running and reporting over one million scans per year. Trusts can simply send the scans to 4ways who will triage and...

Given the turbulent few years caused by COVID, the speed at which the economic outlook continues to change in 2022 has surprised many businesses. At the start of the year, the main challenge for companies was how to manage growth...

The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build greater agility into the business remains top of the...

Has your business taken digital transformation too far? The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build...

With COVID-19, labour shortages, and now the impact of geopolitical conflict to contend with, businesses are losing confidence fast. New and considerable risk factors to economic growth and inflation are causing unprecedented...

CRM has become a staple for businesses of all sizes, with even SME adoption levels now reaching 68%, according to a new survey from Workbooks. However, success rates for CRM remain too low. For every business achieving its goals...

The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media owners are battling for share of voice and sight. Long gone are the days of...