Get all the tools you need to execute your marketing strategy and measure the return on your marketing investment – whatever the channels. Simplify complexity, get visibility and control over your data and implement personalisation and process-mapping which are the cornerstones of marketing success.
Workbooks CRM provides a single platform for data management, customer profiling and targeting. You can run effective campaigns and events; you’re better able to manage your suppliers because all the relevant information and transactions are in one place. You can manage your team’s workload better, prioritise your marketing resource effectively and ensure your sales teams follow-up the leads most likely to convert.
And you can capture key information such as campaign ROI, lead volumes by source, lead conversion, using dashboards and reports. Every interaction with a prospect furthers your business intelligence as you capture knowledge, map relationships, segment your data, and tailor your communication to improve results and the overall customer experience.