Ask someone who has never worked in a sales or marketing department whether or not the two functions tend to be closely aligned, and they will almost ...
CRM is not a piece of software you can simply buy, plug in, and watch while it transforms your business for the better.
Hitting the ‘go’ button on a new CRM implementation is a big decision.
A vital, but often overlooked, step in any CRM project is calculating expected return on investment (ROI).
A crucial, but often overlooked, step in any CRM project is calculating expected return on investment (ROI). Doing this successfully will ensure you ...
When implemented well it can transform organisations yet according to industry analysts 50-70% CRM projects are sub-optimal.
A high level calculator to determine the approximate ROI of a CRM implementation.
Look carefully at the organisation today to work out what it needs to do or change in order to achieve those outcomes.
You know your organisation needs a CRM solution, so why not start the buying process?