Enabling companies to automate segmented emails, drive smart content and lead intelligence, the Marketing Automation market has boomed in the past few years. At the same time CRM platforms have increasingly underpinned businesses success, simplifying workflows and processes, driving greater efficiency and effectiveness and providing actionable insights to support decision making.
Marketing Automation and CRM are complementary tools that only reach their full potential when paired together. To better understand the benefits of a tightly integrated approach, we’ve created an infographic:
Marketing Automation and CRM platforms are a match made in heaven. Make sure you integrate them tightly and reap the benefits!