A Day in the Life of a Business Development Representative Type: #Blog#Marketing Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No pressure,...
Converting your social media leads Type: #Blog#Marketing Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...
The 2021 Email Marketing Strategy You Didn’t Know You Needed Type: #Blog#Marketing Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1 spent. Most businesses eagerly rush...
How Not to Propose on the First Date: Your Guide to Effective Customer Relationship Management Type: #Blog#Marketing If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could. It’s likely that even if you liked the “keen dater”...
Lead Scoring, Grading, and Nurturing 101: The Why, What, and How Type: #Blog#Marketing It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success. Source ...
Integrated Marketing: Your Secret Sauce for Connecting with Customers Type: #Blog#Marketing In team sports, every member is crucial to winning a game. Everyone plays a key function, and without each member, the team falls apart and can’t succeed. Integrated marketing works the same. Integrated marketing uses all...
Fuel Growth With A B2B Content Marketing Strategy Powered By Audience Research Type: #Blog#Marketing How To Effectively Connect With Your Customers Today A strong, lasting relationship is never one-sided. Therefore, you can’t use your marketing to only sell your products or services. You won’t find loyal customers this way....
What does it take for B2B marketers to succeed in ABM? Type: #Blog#General#Marketing Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a...
Customer Spotlight: soak.com Type: #Accounting#Blog#Marketing In this month’s ‘Customer in the spotlight’ we look at how accountants and business advisers Shaw Gibbs began using Workbooks to gain intelligence on marketing and business development activity, and are now adding...
6 Reasons to Integrate CRM & ERP Type: #Blog#Customer Services#Marketing Automated customer support has a bad reputation. For too many people it conjures painful memories of wading through a voice recognition system, or of trying to find a contact number on a knowledge base that seems have last been...
6 Reasons to Integrate CRM & ERP Type: #Blog#General#Marketing Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes…...
6 Ways CRM can Improve your Marketing Type: #Blog#Marketing When most people think of CRM they think of sales, and it’s true that sales is the function that tends to lead on most CRM implementations. However, CRM also benefits many other parts of a firm – notably marketing. ...