Marketing

Now more than ever, the B2B marketer is responsible for a successful lead nurturing strategy. If you don’t, you risk making the divide between marketing qualified leads (MQLs) and sales qualified leads (SQLs) even greater...

Given the turbulent few years caused by COVID, the speed at which the economic outlook continues to change in 2022 has surprised many businesses. At the start of the year, the main challenge for companies was how to manage growth...

Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No pressure,...

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...

Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1 spent. Most businesses eagerly rush...

If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could.   It’s likely that even if you liked the “keen dater”...

   It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success.  Source  ...

In team sports, every member is crucial to winning a game. Everyone plays a key function, and without each member, the team falls apart and can’t succeed. Integrated marketing works the same. Integrated marketing uses all...

How To Effectively Connect With Your Customers Today A strong, lasting relationship is never one-sided. Therefore, you can’t use your marketing to only sell your products or services. You won’t find loyal customers this way....

Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a...

In this month’s ‘Customer in the spotlight’ we look at how accountants and business advisers Shaw Gibbs began using Workbooks to gain intelligence on marketing and business development activity, and are now adding...

Automated customer support has a bad reputation. For too many people it conjures painful memories of wading through a voice recognition system, or of trying to find a contact number on a knowledge base that seems have last been...