Marketing

In modern business, every decision counts and every connection matters. Email marketing isn’t just another digital tactic — it’s the bedrock of effective and, crucially, cost-efficient digital marketing. It’s a direct line...

Opening the door to Customer Support - Part 1 In Customer Support we are all about resolving customer’s issues in as efficient and effective way as possible. With that in mind, over the coming months we thought we would let you...

Don’t be fooled by the CRM sales dream - it takes more than just purchasing software to boost sales. To get the best results from your CRM, you need to know how to leverage your data and have a system that makes it easy for you...

Business Development Reps are the backbone of every company. They’re responsible for creating new revenue and growth opportunities that will help the business achieve its goals and allow it to thrive in the market. No pressure,...

Once you’ve planned your social media strategy, written some great posts and caught some leads, you need to convert them! While the principles are similar to converting leads from other sources, social media has some quirks...

Email marketing is one of the most profitable digital marketing channels. It is a proven way for businesses to reach and engage their customers and it even delivers an ROI of $42 for every $1 spent. Most businesses eagerly rush...

If you went on a first date with someone, and they suddenly proposed to you, what would you do? We imagine you would turn around and get away as fast as you could.   It’s likely that even if you liked the “keen dater”...

It doesn’t matter what niche or sector you operate in – as a business, your ability to generate and nurture leads from a variety of sources will have a significant impact on your long-term success. Armed with a wealth of...

In team sports, every member is crucial to winning a game. Everyone plays a key function, and without each member, the team falls apart and can’t succeed. Integrated marketing works the same. Integrated marketing uses all...

How To Effectively Connect With Your Customers Today A strong, lasting relationship is never one-sided. Therefore, you can’t use your marketing to only sell your products or services. You won’t find loyal customers this way....

Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a...

In this month’s ‘Customer in the spotlight’ we look at how accountants and business advisers Shaw Gibbs began using Workbooks to gain intelligence on marketing and business development activity, and are now adding...