Marketing Archives

Fuel Growth With A B2B Content Marketing Strategy Powered By Audience Research

A strong, lasting relationship is never one-sided. Therefore, you can’t use your marketing to only sell your products or services. You won’t find loyal customers this way…

Posted on : Aug 3, 2021

6 Ways CRM can Improve your Marketing

When most people think of CRM they think of sales, and it’s true that sales is the function that tends to lead on most CRM implementations…

Posted on : Feb 1, 2019

Integrating CRM and Marketing Automation

If you have a CRM platform you probably already know how useful it is for giving you a single, real-time view of sales prospects, and helping you work as a team to progress those leads

Posted on : Nov 21, 2017

Start using lead nurturing to drive revenue growth

According to analysts at Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Who wouldn’t want to do that and improve the quality and quantity of

Posted on : Nov 13, 2017

The 8 marketing metrics no marketer should be without

How well is your marketing working? If you don’t have an immediate, clear answer to that question you need to get better marketing metrics. It’s a cliché that what gets measured gets managed, but for

Shift your marketing from a cost centre to a revenue generator

Marketing leadership guru Thomas Barta* states that ‘less than half of C-suite executives and business leaders believe their company’s marketing expenditure is significantly contributing to revenue or profitability.’ The majority still thinks of their marketing departments as cost centres. Being

Posted on : Nov 7, 2017

CRM for Marketing

The practice of marketing has never been so complex, so competitive, and so full of opportunity. New digital channels, allied to the opportunity of marketing automation, are enabling every marketer to create and deliver campaigns

Posted on : Oct 23, 2017

How to streamline events using CRM & Marketing Automation

Events can be a great marketing channel to increase brand awareness, engage with customers, showcase products and services, generate leads… the list goes on. Whether you are organising a webinar, a live seminar or a

Posted on : Oct 10, 2017

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