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Vanners selects Workbooks CRM for Silk Manufacturing

Type: #PR

Reading, England, 3rd April 2014

Vanners, a leading supplier of menswear accessories and silk fabrics for the neckwear, fashion and furnishing markets for over 250 years, has chosen to roll-out the Workbooks cloud-based CRM solution to manage its sales, marketing and customer services teams, as well as improving internal communications and activity management.

Vanners is a dynamic, forward looking business with a long and illustrious history of craftsmanship and attention to detail, and is renowned for its exceptional quality and excellent service.

Managing Director, Richard Stevenson, commented: “We work hard to ensure that all our customers receive attentive, personalised service, and continually work to ensure Vanners can be relied on for creativity, quality and timely delivery. The Workbooks CRM solution has been selected following a review of suitable solutions, to help us coordinate customer interactions and the delivery of seasonal complex production orders.”

The Workbooks solution was selected when Vanners’ assessment team decided other CRM packages weren’t capable of meeting their particular requirements, and the ability of Workbooks to tailor the solution to support current operations and systems was a key factor.

Once implemented, Workbooks CRM will enable head office teams and remote Sales agents to easily manage emails, contacts and meetings from a fully-integrated cloud-based system that synchronises with their Outlook email client.

Ian Moyse, Sales Director at Workbooks said: “We have found many prospects moving to Workbooks due to the intuitive user interface which often means that very little user training is required and it is an easy system to customise and manage. What’s more, web-based applications like Workbooks provide a much more cost effective way for customers to deliver effective IT to their business as the on-going administrative and internal IT costs are very low.”

Stevenson added, “It is a real benefit that we will be able to customise and maintain the system ourselves, and that the cost of on-going administration is minimal. We are confident that Workbooks will significantly improve the communications both internally and with our customers, as well as providing the management reports essential to achieving optimum levels of satisfaction for every one of our valued customers. We are also considering adding integration with our Sage accounts package to streamline internal workflows and improve customer service.”

About Vanners Silk

Vanners is a name which has been pre-eminent in silk weaving and accessories manufacturing for over 250 years. Renowned for our exceptional quality and excellent service, we are a dynamic, forward looking business. At the same time, we remain committed to the craftsmanship and attention to detail that have been the hallmarks of our company throughout its long and illustrious history. Whether designing bespoke fabrics for the neckwear, couture, furnishing or bridal markets, at Vanners we pride ourselves on seamlessly integrating tradition and innovation. We also work hard to ensure that all our customers, large and small, receive attentive, personalised service. We continually work to ensure Vanners is the supplier you can rely on for creativity, quality and timely delivery. Our strategy is simple – to create products which set the standard in English elegance.

About Workbooks delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business.

Unlike traditional CRM solutions, extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite. For more information visit

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