Back to our Resource Centre selects Workbooks cloud CRM to support growth

Type: #PR

Reading, England, 05 April 2013, the online ship valuation service which covers tankers, bulkers, container ships and gas ships has selected Workbooks CRM system to replace manual systems and spreadsheets and act as a catalyst for growth and efficiency within their business. Workbooks was chosen in comparison with Microsoft Dynamics and Maximiser.

Junko Abe, Sales and Marketing Manager at commented, “It was important for us to select a CRM that was easy to use and that we could customise ourselves to deliver us a sales and marketing system with powerful reporting. We looked at a number of systems and were about to select Microsoft Dynamics, which we were already trialling when we were contacted by Workbooks. We were impressed by Workbooks easier to use and more affordable system and after trialling the system we were convinced this was the best option for our business.” is one of a growing number of companies selecting Workbooks as their preferred solution and Workbooks cites increasing interest in their solution since winning the CRM of the Year 2013 award recently, leading the way in a category of eight vendors including Salesforce and Microsoft Dynamics.

Ian Moyse, Sales Director at Workbooks commented, “Often customers are initially swayed by the big brand names, but quickly realise this comes with big brand costs not only in licensing, but often in the initial and on-going configuration costs associated with these systems. We have a growing number of clients selecting us over and moving to us from names such as Salesforce and Microsoft Dynamics and believe this is the best proof that we are a viable and credible alternative to these systems.”

Junko continued, “We wanted a system that was intuitive and cost effective and we initially felt a big name like Microsoft was the way to go, that was until we saw Workbooks. We have found Workbooks to be very easy to customise with great customer support. The Workbooks team have been very supportive and responsive throughout our engagement with them and this gave us comfort as to the support end experience we will gain being a customer of theirs.”

About provides online instant, data-driven ship valuations and market intelligence. Typical clients include banks, shipowners, investment funds, accountants, insurers and lawyers. The service signals a change in the way ocean-going vessels are valued. Where traditional valuation methods can be expensive, slow and subject to bias, provides them instantly, consistently and accurately.

About Workbooks is one of the fastest growing providers of web based CRM and business applications designed specifically for small and mid-size organisations.

Headquartered in the UK, our suite of products enables our customers to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools.

The Workbooks Business Edition extends CRM to include the generation of transaction documents, such as customer orders, supplier purchase orders and customer invoices.

For more information, please visit