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Workbooks And Communigator Outline Ways To Optimise Lead Generation At TFM

Type: #PR

Reading, UK, September 12th, 2019 – Workbooks, a British cloud-based Customer Relationship Management (CRM) and marketing automation vendor today announces that the company will be exhibiting at Technology for Marketing at Olympia on 25th-26th September 2019. Workbooks can be found on Stand F30.

Technology for Marketing and ad:tech London are the UK’s only events dedicated to martech and adtech. The event aims to enable marketers to gain critical insight from both key suppliers as well as leaders in the martech and adtech industry.

Workbooks’ CMO, Christelle Fraysse will be joined by Communigator’s Marketing Director, Simon Moss to talk about how companies can optimise their lead generation efforts. This talk will be held in the Marketing Automation, Email & Multichannel Theatre at 1:45pm on Thursday 26thSeptember.

Lead generation is key to business growth. Christelle and Simon will look at how companies can optimise their marketing efforts to ensure even a limited budget can go a long way. They will unveil five impactful ways to supercharge marketing efforts, from becoming data and insight obsessed to honing in on lead quality, implementing processes and automation to drive greater effectiveness.

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About Workbooks

Workbooks offers growing companies a SaaS platform to run their business and engage effectively with their customers – at an affordable price. Its core CRM services extend beyond sales, marketing and customer services to include powerful marketing automation,  event management, order management and fulfilment, invoicing and supplier management functionalities – at a price which is typically 50-70% less than the alternatives.

Workbooks unites the entire organisation around data and processes, promoting teamwork and collaboration. It provides a single 360-degree view of customers and the information is accessible at all customer touchpoints. Productivity increases, operations are streamlined, insightful decisions are made and the business is better equipped to differentiate against its competition.

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