Reading, England, 3rd April 2014

Not Going To Uni Ltd, the UK’s leading website dedicated to helping school and college leavers make informed decisions about their future, has selected Workbooks CRM to manage its Media Sales.

Not Going to Uni aims to educate school and college leavers about the opportunities that exist outside of traditional university, such as apprenticeships, sponsored degrees, diplomas, gap years, distance learning, and jobs. It has built a substantial contact list that reaches over 50,000 young people, careers advisors and teachers by email newsletter, and it distributes material on behalf of its clients to 250,000 students at events across the UK. Clients currently taking advantage of this service include McDonalds, Tesco, Morrison’s, Asda, Sainsbury, PwC, Lloyds Bank, Bank of England, Barclays, BPP, Babcock, London Apprenticeship Company and a growing number of colleges.

Managing Director, Craig Abrahart, commented: “Our sales team was using Salesforce to manage the sales process, but with plans to expand the team and streamline our operations by integrating with our accounts package, even with discounted license prices, the cost of staying with Salesforce was quickly becoming prohibitive. So we had to look for a more cost-effective and superior solution and a CRM consultant recommended Workbooks.”

With the license renewal date looming, Workbooks responded to Not Going To Uni’s request for further information and a demonstration, and a requirements evaluation was completed within 10 days.

“It soon became apparent that Workbooks could easily match the functionality of Salesforce, and provide a much broader range of functionality with greater ease of use,” said Abrahart. “And the ease of integrating Workbooks with Outlook for email and Sage accounts for order processing, together with the well-documented API, made it an easy decision for our growing business.”

Ian Moyse, Sales Director at Workbooks said: “We have found many prospects moving to Workbooks from other solutions, such as Salesforce, due to the intuitive user interface – which often means that very little user training is required, the additional scope of functionality, and the hands-on approach that Workbooks takes to implementation and on-going vendor support. What’s more, our customers often find that the Workbooks solution is much more cost effective, and the on-going administrative and internal IT costs are very low.”

About Not Going To Uni Limited

notgoingtouni.co.uk is the UK’s leading website dedicated to helping school and college leavers make informed decisions about their future by showing the opportunities that exist outside of traditional university such as apprenticeships, sponsored degrees, diplomas, gap years, distance learning and jobs.

Notgoingtouni continues to gather momentum with new products to assist students constantly under development and we thank all our sponsors and supporters for their help and generosity in helping to make notgoingtouni the school and college leavers’ ideal companion.

About Workbooks

Workbooks.com delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business.

Unlike traditional CRM solutions, Workbooks.com extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite. For more information visit www.workbooks.com.

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