WORKBOOKS MARKETING AUTOMATION SUITE
Everyone has heard of tools like HubSpot, Dotdigital, Marketo, Pardot, Lead Forensics etc. You may in fact be using one of these solutions, but did you know that Workbooks in partnership with Communigator has a suite of built-in marketing automation tools, fully integrated into its CRM platform?
An advanced email marketing tool enabling you to easily & efficiently send targeted marketing messages via email:
- Easily create mailing lists
- Run A/B testing
- Create compelling email content using a drag & drop editor
- Schedule deliveries & manage recipients preferences
- Create dynamic & complex nurture workflows
- Drive prospects to your website & social channels
Workbooks Web Insights
A web analytics tool that identifies your website visitors & tracks their online journey. Combined with the prospect & customer data held in Workbooks CRM this allows you to:
- Easily identify new leads & prioritise, in real-time
- See the online activities of people who are already in your pipeline
- Tailor your sales approach based on the visitors’ buying signals
- Online activity is saved against the people & organisation records
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