The Ten Commandments for Divine Data Quality Type: #Blog#General#Newsroom With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data is not an easy job and with many traps designed to trip you up, the consequences of poor data management can be...
Your Introduction to the Workbooks Mapping Module Type: #Blog#General#Newsroom For a sales team to maintain an optimum level of productivity and drive more revenue, planning is essential. In the digital age, tools and insights exist to streamline sales strategies and seek out the best sources of...
How to grow a consultancy or professional services firm using CRM… Type: #Blog#General#Newsroom Sales in the services industry is hugely complex. Tenders are tome-like, requiring legions of consultants to model approaches and provide detailed costs, especially if your firm works with financial services companies or in the...
Technology to make your events fly, in the time of Covid-19 Type: #Blog#General#Newsroom In some ways, the coronavirus pandemic has turned the spotlight on publishers. People are hungry for content and they have more time on their hands to consume it. But in other ways, it has been a threat – the economic...
What does it take for B2B marketers to succeed in ABM? Type: #Blog#General#Marketing#Newsroom Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a...
Back to basics – Why it’s important to care for your existing customers right now. Type: #Blog#General#Newsroom#Sales The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a looming economic crisis. Whether you’re an individual, a small family business, or a...
In search of control – the business owner’s quest Type: #Blog#General#Newsroom As a business owner there\'s nothing quite like the feeling of being in control. It\'s that calmness and focus you get when you know exactly what\'s going on, when you have the levers available to make changes in your business,...
Align your organization and prioritize to succeed Type: #Blog#General#Newsroom Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organizations, there is at least...
Align your organisation and prioritise to succeed Type: #Blog#General#Newsroom Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organisations, there is at least...
Being in control of your business Type: #Blog#General For most CEOs control is a key issue. They know where they want to take their organisation – most have a 12-18 month strategic development plan. They know what needs to happen for them to get there. The challenge for most is...
CRM troubleshooter: How to tackle CRM’s most common obstacles Type: #Blog#General#Newsroom From improving adoption, to keeping compliant with GDPR, we solve the biggest CRM challenges. As part of My Customer\'s ongoing series where IT leaders tackle the challenges most commonly reported by adopters of their category of...
How to be agile and drive efficiency Type: #Blog#General#Newsroom The most successful businesses are agile, they are efficient, and they seamlessly synchronise the vital functions of marketing, sales and customer service, presenting a unified and coordinated front to customers. The only...