General

With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data is not an easy job and with many traps designed to trip you up, the consequences of poor data management can be...

For a sales team to maintain an optimum level of productivity and drive more revenue, planning is essential.   In the digital age, tools and insights exist to streamline sales strategies and seek out the best sources of...

Sales in the services industry is hugely complex. Tenders are tome-like, requiring legions of consultants to model approaches and provide detailed costs, especially if your firm works with financial services companies or in the...

In some ways, the coronavirus pandemic has turned the spotlight on publishers. People are hungry for content and they have more time on their hands to consume it. But in other ways, it has been a threat – the economic...

Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a...

The COVID-19 pandemic sweeping the globe has undeniably ushered in an era of doom and gloom resulting from what many are calling a  looming economic crisis. Whether you’re an individual, a small family business, or a...

Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes…...

As a business owner there\'s nothing quite like the feeling of being in control. It\'s that calmness and focus you get when you know exactly what\'s going on, when you have the levers available to make changes in your business,...

Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organisations, there is at least...

Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organizations, there is at least...

For most CEOs control is a key issue. They know where they want to take their organisation – most have a 12-18 month strategic development plan. They know what needs to happen for them to get there. The challenge for most is...

From improving adoption, to keeping compliant with GDPR, we solve the biggest CRM challenges. As part of My Customer\'s ongoing series where IT leaders tackle the challenges most commonly reported by adopters of their category of...