Non-gated Whitepapers

SpotlerUK was launched – initially as Communigator – in 2005 with the aim of improving marketing automation. Powered by AI, SpotlerUK is a leading marketing automation and lead generation software provider. Spotler offers...

Change in the corporate world isn’t always easy. When you think of big transformation projects, new leadership or restructuring, you tend to think of disruption and upheaval. But usually change – when it is done properly -...

Manufacturing is undergoing a transformation that some refer to as fourth industrial revolution (or 4IR). Manufacturers say 4IR is about gaining insights to help improve productivity, deliver greater value to customers and remain...

In an increasingly competitive world, manufacturing companies are continually looking for ways to get ahead and remain profitable. And a growing number are turning to technology in the search for greater revenue through more...

Increasing revenue and improving profitability are pivotal for business growth. In order to achieve this you need a clear view of how well your business is working so you can make informed investment and cost saving decisions. CRM...

Our Users Have Spoken! Workbooks has again been named as a Leader in G2’s Summer 2021 Grid® Report for CRM. G2 is the world’s leading B2B software and services review site. Its influential Grid® Report for CRM ranks...

Our white paper, There\'s No Secret to CRM Success, gives you an in-depth look at more than 15 organisations that have achieved successful outcomes from Workbooks CRM. The case studies highlight successful outcomes in four...

Building a business case is an essential step in any CRM procurement project, but it is all too often rushed, glossed over, or ignored altogether. Typically CRM advocates within a business are keen to rush to the next stage of...

A successfully implemented CRM solution can deliver tremendous value to your organisation, helping you to grow revenues and reduce operational costs. A successfully implemented CRM solution can deliver tremendous value to your...

Has your current CRM not delivered the outcomes you expected? Are you not getting the value out of your CRM investment? Not happy with user adoption? Is your current CRM hindering your growth? Have you reached the conclusion that...

Deliver the right propositions to the right people at the right time and in the right way using CRM capabilities. CRM is increasingly used by the marketing function to help segment customer data, gain insights into customers,...

In a time when marketers are under unprecedented pressure to produce commercial results, a growing number of organisations are finding that the integration of CRM and Marketing Automation is giving them the competitive advantage...