G2 Summer 2022 Grid® Report For CRM Type: #Non-gated Whitepapers#Uncategorised Our Users Have Spoken! Workbooks has been named as a High Performer in G2’s Summer 2022 Grid® Report for CRM. G2 is the world’s leading B2B software and services review site. Its influential Grid® Report for CRM ranks...
Aligning Sales And Marketing Type: #Non-gated Whitepapers Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same – increasing revenue – and their activities overlap in many ways. Yet in reality they take different approaches to it, use different...
Media and Publishing- Using CRM To Create Successful Events Type: #Non-gated Whitepapers As the publishing model has evolved in the digital age, the businesses that are thriving are the ones who have successfully adapted to the new norm. They have accepted that diversification is a natural part of their business model...
Media and Publishing- CRM For Subscription Management Type: #Non-gated Whitepapers How CRM can revolutionise your subscription business The publishing and media industry has had an interesting decade. The growth in digital and social media has meant that traditional advertising spend has been spread more...
CRM for Media & Publishing Type: #Non-gated Whitepapers The Media & Publishing industry is in a state of transformation, with new players continuously entering the market, leaving consumers spoilt for choice. The keys to driving subscriptions, content engagement, advertising...
Media Houses and Publishers – How to Build Successful Advertising Sales Type: #Non-gated Whitepapers The internet has changed some industries more than most and the publishing and media industry is a prime example. It’s mainly down to the fact that traditional advertising revenue streams have been affected by the increase in...
How Can You Improve Audience Management? Type: #Non-gated Whitepapers In the age of 24/7 news machines and social media, the one thing the world is not short of is content. Fake news, content marketing, the proliferation of online media outlets – the competition facing publishers and media...
Spotler switched from Microsoft Dynamics to Workbooks CRM Type: #Non-gated Whitepapers SpotlerUK was launched – initially as Communigator – in 2005 with the aim of improving marketing automation. Powered by AI, SpotlerUK is a leading marketing automation and lead generation software provider. Spotler offers...
Calculate the ROI of CRM Type: #Non-gated Whitepapers The Importance of calculating ROI The potential business benefits of a CRM implementation are widely recognised. CRM can help drive revenues from both existing and new customers; it can reduce costs right across a business; it...
6 steps to switching CRM Type: #Non-gated Whitepapers Change in the corporate world isn’t always easy. When you think of big transformation projects, new leadership or restructuring, you tend to think of disruption and upheaval. But usually change – when it is done properly -...
CRM for Manufacturing Type: #Non-gated Whitepapers Manufacturing is undergoing a transformation that some refer to as fourth industrial revolution (or 4IR). Manufacturers say 4IR is about gaining insights to help improve productivity, deliver greater value to customers and remain...
Why Integrating CRM and ERP can Benefit your Business Type: #Non-gated Whitepapers Despite facing a host of challenges from factors including the rising tide of protectionism threatened by the White House and Brexit, and low cost overseas competitors, the UK’s manufacturing sector is far stronger than many...