What does good look like in B2B marketing? Type: #PR According to recent research, 82% of business leaders find B2B marketing boring – and 88% of CEOs want a bold, contrarian or provocative approach. That’s fine, says Workbooks‘ CEO John Cheney, but the execution is just...
Leading UK telediagnostics company 4ways achieves 10% more growth than competitors with Workbooks CRM Type: #PR Since 2005, its leading technology platform has been used to relieve the pressure on busy radiology teams by running and reporting over one million scans per year. Trusts can simply send the scans to 4ways who will triage and...
Has your business taken digital transformation too far? Type: #PR In this guest article, John Cheney, CEO of Workbooks, discusses whether your business has taken digital transformation too far through the analysis of the loss of perspective, cost, and customer understanding. In a time of...
Has your business taken digital transformation too far? Type: #PR The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build greater agility into the business remains top of the...
No Time to Procrastinate for SMEs Type: #PR With COVID-19, labour shortages, and now the impact of geopolitical conflict to contend with, businesses are losing confidence fast. New and considerable risk factors to economic growth and inflation are causing unprecedented...
Has your business taken digital transformation too far? Type: #PR Has your business taken digital transformation too far? The notion of digital transformation has elevated from buzzword to business imperative since the pandemic. In 2022, the need to accelerate digital transformation and build...
How Manufacturers Can Tackle Data Management Challenges Type: #PR The next phase of digitalisation calls for closed loop systems where processes can be streamlined and data can be harnessed in real time. By John Cheney, CEO, Workbooks The manufacturing industry has seen significant growth...
Would you hire Boris Johnson as a Sales Director? Type: #PR Would you hire Boris Johnson as a Sales Director? Written by John Cheney, CEO, Workbooks If Boris Johnson were to re-enter the jobs market, could a career in sales be his calling? There can be no denying he knows how to sell....
Seymour Taylor selects Workbooks CRM to strengthen growth Type: #PR 3rd August2021, Reading, UK: Workbooks announces that Seymour Taylor, one of the longest-established accountancy practices and business advisers in the Thames Valley, has chosen Workbooks CRM to help grow revenues and increase...
Developing a fail safe advertising strategy with CRM Type: #PR The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media owners are battling for share of voice and sight. Long gone are the days of...
How the cloud is revolutionising CRM Type: #PR CRM has become a staple for businesses of all sizes, with even SME adoption levels now reaching 68%, according to a new survey from Workbooks. However, success rates for CRM remain too low. For every business achieving its goals...
Workbooks Adds Enhanced Data Quality Capabilities To Its CRM Suite Type: #PR  More accurate data to make informed decisions  Connecticut, May 6th 2021 – Maintaining the quality of customer and prospect data inside a CRM platform can be a huge and time-consuming challenge for businesses.  ...
