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activereach Ltd joins series of customers moving from to Workbooks CRM

Type: #PR

Reading, England, 13 February 2013

activereach, a High Wycombe based specialist network integrator has chosen to migrate from its multi-year use of Salesforce CRM to British CRM provider

Raza Rizvi, Director of activereach Ltd commented “Having been Salesforce users for the last 4 years, we were prompted to review our choice by the frustration of finding that features we needed were always in the next edition upwards from the one we had, with a hefty price tag for upgrading. We were sceptical about moving from such a large brand name, but having reviewed Workbooks CRM service and pricing we were convinced that it had the right approach and feature set for us. We will gain a huge increase in functionality and cohesion within our business including integration with our Xero accounting package.”

Workbooks has seen a consistent number of customers both moving to its service from Salesforce as well as choosing it in comparison to Salesforce in competitive trials. Customers making this move include DalyCBM and Global Transport Forum.

Sales Director at Workbooks, Ian Moyse commented, “Customers have often chosen Salesforce from the brand perspective and find later that the costs of license and configuration are often far more than expected. We are typically 1/4 to 1/3rd of the cost, host all customer data in the UK and users find our system more intuitive to use, aiding adoption in the business.”

Workbooks, recently the only CRM vendor to be in the finalists of the global CRM Idol contest for 2 years running, has just been announced as a finalist in 3 separate categories in the Network Computing Awards 2013.

Network Computing Magazine stated “Traditional SaaS solutions such as and Microsoft Dynamics CRM, typically aimed at enterprises, can be prohibitively expensive, focusing primarily on sales, marketing and customer services. UK-based is redefining CRM for small businesses and stands out for a number of reasons. Workbooks Business Edition has been designed for SMEs and its scope includes many features that are not currently available in similar higher end offerings.”

About activereach serves SMB to corporates with diverse yet effective range of networking, voice, and storage solutions to small and mid-sized businesses across the UK and Europe. These include networking, security, voice, cloud based services, and harnessing onsite bespoke servers and storage area networks. Everything we do prioritises security, performance, and resilience.

With widely respected specialists in these fields, activereach have built a reputation for working alongside their customers to build these bespoke, fully manageable and highly secure infrastructures, backed by world-class partners. Our customers enjoy outstanding service, industry recognised support and access to a team of individuals that are the best in their field, supported by both technical qualifications and experience.

For more information, please visit

About Workbooks is one of the fastest growing providers of web based CRM and business applications designed specifically for small and mid-size organisations.

Headquartered in the UK, our suite of products enables our customers to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools.

The Workbooks Business Edition extends CRM to include the generation of transaction documents, such as customer orders, supplier purchase orders and customer invoices.

For more information, please visit