Reading, England, 28th March 2014
After careful market comparison, the Good Salon Guide has selected Workbooks as its CRM system to facilitate unification of the sales team, automation of an online contact database, and enable the company to effectively track customer visits and engagements.
The Good Salon Guide is the only independent guide to quality standards in hairdressing and beauty in the UK and Ireland. Listing around 2,000 salons in England, Wales, Scotland, Northern Ireland and the Republic of Ireland, the Good Salon Guide has become the Kite mark of quality for the public and hairdressing industry.
Gareth Penn, Managing Director at the Good Salon Guide, commented: “We narrowed down our selection to Workbooks and Salesforce, and we found the Workbooks team easier to engage with and felt that the solution was more cost effective on licensing. We were attracted by the openness of engagement and communication from the vendor.”
Ian Moyse, Sales Director at Workbooks, commented: “We continue to be selected over larger brand names, with customers recognising the value of a more intuitive system and a more affordable licensing model without having to compromise on functionality.”
Penn continued: “We chose Workbooks as we were impressed with its intuitive interface and the fact that their focus is on mid-sized businesses. We feel that we are entering into a partnership with Workbooks and that they are better placed to deliver a successful outcome to our first CRM implementation than a large brand whose focus sits with Enterprise clients.”
Good Salon Guide is the only independent guide to quality standards in hairdressing and beauty in the UK and Ireland. The Good Salon Guide was launched in 1993 in response to consumer demand. Listing around 2,000 salons in England, Wales, Scotland, Northern Ireland and the Republic of Ireland, the Good Salon Guide has become the Kite mark of quality for the public and hairdressing industry. The Good Salon Guide headquarters are located in Portsmouth, Hampshire, with representatives based throughout the UK and Ireland. Hairdressing salons are visited and objectively assessed by professionally trained inspectors against a set of strict criteria in the same way as the well-known AA or RAC hotel guides, giving consumers confidence in their choice.
Workbooks.com delivers world-class CRM and business applications to the mid-market, at an affordable price and with functionality that transforms business.
Unlike traditional CRM solutions, Workbooks.com extends beyond sales, marketing and customer support to include order management, order fulfillment, invoicing and supplier management. This business functionality is delivered out-of-the-box at a price which is typically 50-70% less than enterprise solutions such as Salesforce, Microsoft Dynamics and Netsuite. For more information visit www.workbooks.com.
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