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Spiral Construction selects Workbooks cloud CRM to manage it sales processes

Type: #PR

Reading, England, 08 April 2013

Spiral Construction, the UK’s leading manufacturer of spiral, helical and bespoke staircases, has selected Workbooks CRM to underpin its sales operations.

Having previously used Excel and a paper-based filing system to manage sales quotations, orders and contracts, Spiral Construction were looking to move to an automated system. Workbooks will enable Spiral Construction to manage its sales order processing more efficiently and improve both internal and external communications.

Eric Nicholls, Managing Director at Spiral Construction stated, “We wanted to find a CRM system that was affordable and easy to use and yet had the functionality to meet both our immediate and future requirements. We initially considered systems from Sage, including SageCRM, but found them too complex and expensive. A local business associate of ours recommended Workbooks and we found upon consideration that they stood out above others we considered.”

Spiral is one of an increasing number of customers selecting Workbooks CRM over other larger brand names and follows another strong year of growth for Workbooks in terms of customer wins, awards and partnerships.

Ian Moyse, Sales Director at Workbooks commented, “CRM is a competitive market and as a UK Vendor we continue to win clients when compared with expensive larger brand names who often bring hidden on-going costs to the customer. We offer commercial advantage that often represents a 50%+ saving to clients over the larger names and with a faster route to a successful outcome.”

Eric continued, “Workbooks have been responsive and communicative and we believe that we have chosen a partner rather than just a supplier. We would recommend others considering larger name vendors to consider Workbooks before making the final leap.”

About Spiral Construction

Established in 1985, Spiral UK is the UK’s leading manufacturer of spiral, helical and bespoke staircases. Operating nationally, Spiral offer the most extensive range of design and materials available on the market. Using state of the art 3D CAD and CNC manufacturing systems, combined with highly skilled craftsmen working in stainless steel, wood, glass and stone, Spiral produce a stunning range of quality staircases for commercial and residential projects. With a sales and technical office in Cambridgeshire, coupled with our Head Office and network of agents, Spiral are able to offer outstanding service and top quality products throughout the UK and Ireland.

About Workbooks is one of the fastest growing providers of web based CRM and business applications designed specifically for small and mid-size organisations.

Headquartered in the UK, our suite of products enables our customers to accelerate sales growth, improve marketing execution, streamline business processes and improve the quality of customer support they deliver. The Workbooks CRM Edition delivers easy to use sales force automation, marketing management and customer support tools.

The Workbooks Business Edition extends CRM to include the generation of transaction documents, such as customer orders, supplier purchase orders and customer invoices.

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