Reading, England, 25 June 2013

Leading PR agency, Berkeley PR, has selected Workbooks CRM solution as the foundation of its customer database and interactions tracking system. Berkeley PR moved to Workbooks from a legacy in house developed solution.

Caroline James, Business Development Manager at Berkeley PR commented, “We considered a number of CRM solutions and found Workbooks to be the most flexible on understanding our needs and giving us the comfort of a predictable successful outcome. We also found it reassuring that they are a British vendor keeping all our data in the UK.”

Ian Moyse, Sales Director at Workbooks.com commented, “Having built a secure and robust UK hosted cloud CRM we are pleased to see so many organisations across numerous industries selecting us as their vendor of choice. We find an increasing number of companies are moving from legacy systems or Spreadsheet based tracking and reaping great benefits to their top and bottom line success.”

Caroline added, “We needed to migrate our data from a legacy system and Workbooks worked closely with us to understand and appreciate our concerns around this and went the extra mile to ensure we were comfortable and assured in our decision prior to purchase.”

Berkeley PR joins a growing number or organisations in the media sector using Workbooks including Caspian Media, ATG Media and the Exchange Lab.

About Berkeley PR

Berkeley PR is a passionate believer in the ancient art of storytelling – in the digital age. The agency helps digital, technology and consumer companies get the recognition they deserve, both online and offline. With offices in London and Reading and an international capability spanning Europe, North America and Asia-Pac, Berkeley PR creates highly newsworthy ideas that grab attention and drive action. The consultancy’s approach to measurement and ethos of challenging conventional thinking has made Berkeley PR an indispensable partner for its mix of partners that include world famous, niche and specialist brands. Notable technology clients include Kaspersky Lab, Iron Mountain, NETGEAR and Tradedoubler. The business today employs a talented team of 42.

About Workbooks

Workbooks.com provides cloud-based CRM and business applications to help organisations run more effectively. Our suite of products enable our customers to grow sales, improve marketing, provide better customer support and streamline business processes by automating common tasks.

Workbooks extends beyond traditional CRM to include sales order processing, contract management and invoicing, so you can manage all your customer information in one place.

With a 360 degree view of your business and access to real-time management information, you can shape your interactions with your customers and make quicker, more informed business decisions to help grow your organisation.

For more information, please visit www.workbooks.com.