Reading, England, 27 June 2013

ComRes, an award winning polling and research company serving clients in the UK, Europe and Asia, has selected to migrate to the Workbooks CRM solution.

Katharine Peacock, Director of Research at ComRes commented, “As our business continues to grow, in order to keep delivering a first-class service to our clients, we wanted to invest in a CRM system that is functional, automates workflows, and integrates with our business applications and website, ultimately encouraging greater user adoption.”

Ian Moyse, Sales Director at Workbooks commented, “We deliver an intuitive solution for users and great affordability for our customers, and continue to attract leading businesses such as ComRes to the rapid benefits we can bring to an organisation and its users. We have made migrating to Workbooks as easy and affordable as possible, and increasingly are migrating customers from other CRM systems that have not delivered the value the customer hoped to gain.”

Katharine continued, “We chose Workbooks for three key reasons: the functionality required to streamline operations and improve customer service to support continued growth at ComRes; the cost-effective pricing; and with Workbooks we feel we will enjoy a close working partnership with the vendor of the technology.”

ComRes joins a growing number of customers migrating to Workbooks, winner of the CRM Product of the Year 2013 at the Network Computing Awards. In the CRM analysis carried out by G2 Crowd, a new challenger to the Gartner ‘magic quadrant’, Workbooks came out as a leader in 93% of the categories and in the Gleanster Report on CRM for Small and Midsize Businesses Workbooks was awarded led in 3 out of 4 categories (Ease of Use, Ease of Deployment, and Overall Value).

About ComRes

ComRes is a leading market research agency founded to fill a gap in the market for communications research conducted by communications experts. We offer a unique range of omnibus panel research tools and the full range of bespoke quantitative and qualitative research techniques.

ComRes has worked for hundreds of national and global clients, including FTSE 250 and Eurotop 300 companies, plus Europe’s leading charities, professional bodies, trade associations, NGOs and public sector bodies.

ComRes clients include Lloyds Banking Group, ASDA, Save the Children, Starbucks Coffee, BBC and other large brand organisations.

About Workbooks provides cloud-based CRM and business applications to help organisations run more effectively. Our suite of products enable our customers to grow sales, improve marketing, provide better customer support and streamline business processes by automating common tasks.

Workbooks extends beyond traditional CRM to include sales order processing, contract management and invoicing, so you can manage all your customer information in one place.

With a 360 degree view of your business and access to real-time management information, you can shape your interactions with your customers and make quicker, more informed business decisions to help grow your organisation.

For more information, please visit