Get more from your CRM

Get more from your CRM

Practical advice on how to get more out of your CRM software.

Customer Services

Should you build your own CRM?

I recently came across this blog post which suggested you should build your own CRM system and frankly I just thought it was just daft advice, so I ...

Marketing

What is closed-loop marketing?

When we say closed-loop we mean tracking sales back to the marketing initiative that created them, thus 'closing the loop'. To really prove the ROI o ...