When we say closed-loop we mean tracking sales back to the marketing initiative that created them, thus ‘closing the loop’. To really prove the ROI of your lead sources you need to be able to track every lead, customer and investment back to its origination.
There are 4 steps to closed-loop marketing:
- Visitor arrives on your site
- Visitor browses your site
- Visitor converts into a lead
- Lead becomes customer.
Let’s look into each of these steps in more detail.
Visitor arrives on your site
The best way to...