It’s not you, it’s me – the warning signs a client might leave

2019-08-05T09:07:51+01:00

When a client suddenly cancels their longstanding relationship with you, does it feel like the rug has been pulled from underneath you? Was it a bolt out of the blue? It might feel that way, but in hindsight, when [...]

It’s not you, it’s me – the warning signs a client might leave2019-08-05T09:07:51+01:00

Hello? Is anyone out there? Getting to know your audience…

2019-07-02T11:34:34+01:00

Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]

Hello? Is anyone out there? Getting to know your audience…2019-07-02T11:34:34+01:00

Being on the Front Foot – Four Tips for Proactive Account Management

2019-06-26T09:54:20+01:00

A key issue for many accountancy firms is they don’t have a formalised account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]

Being on the Front Foot – Four Tips for Proactive Account Management2019-06-26T09:54:20+01:00

The content deluge – how do you cut through and create a loyal audience?

2019-07-09T12:26:56+01:00

The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news [...]

The content deluge – how do you cut through and create a loyal audience?2019-07-09T12:26:56+01:00

A bird in the hand – five tips for client retention

2019-08-05T09:07:48+01:00

The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]

A bird in the hand – five tips for client retention2019-08-05T09:07:48+01:00

4 Steps to Great Customer Service for Manufacturing Firms

2019-09-16T15:19:54+01:00

Customer service used to be seen as a cost. Some customers would complain and so you had to have a team set up to deal with them. In today’s market, however, where online reviews and social conversations influence buyer [...]

4 Steps to Great Customer Service for Manufacturing Firms2019-09-16T15:19:54+01:00

Calling accountants! How to spot opportunities and risks in your client base…

2019-08-05T09:12:07+01:00

That’s one of the great things about you. There isn’t much you can’t do. Servicing clients? That’s a given - even the managing partner is hands on. Marketing? That’s fine – you can write a case study or put on [...]

Calling accountants! How to spot opportunities and risks in your client base…2019-08-05T09:12:07+01:00

Customer in the Spotlight: Atlantic Data Security

2019-07-09T09:39:21+01:00

In this month’s customer spotlight we look at how IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to both [...]

Customer in the Spotlight: Atlantic Data Security2019-07-09T09:39:21+01:00