August 2020

What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content

Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets [...]

July 2020

June 2020

May 2020

The benefits of data-driven decision-making – how mid-size organizations can get the numbers they need

“In more and more companies, managerial decisions rely less on a leader’s ‘gut instinct’ and instead on data-based analytics,” noted Erik Brynjolfsson, Lorin M. Hitt and Heekyung Hellen Kim in their research paper Strength [...]

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